Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Actors > Taylor Swift
Reach TV Households that have likely watched movie titles or television programming starring Taylor Swift.
What's included?

Actors
Data Segment
-
14.4M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Viewers of Taylor Swift Attended Games
Reach TV households that have likely watched televised football games, where Taylor Swift attended.
What's included?

Sports TV Enthusiasts
Data Segment
-
25.8M
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Viewing Behavior > Cord Cutters
Reach TV households that likely do not have a cable television subscription.
What's included?

Viewing Behavior
Data Segment
-
19.3M
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TV Language > Hispanic-Spanish TV (ex. Univision, Telemundo, UniMas)
Reach TV households that have likely watched Spanish-speaking TV shows and movies (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
What's included?

Univision (Network), Telemundo (Network), ESPN Deportes (Network), Azteca (Network), UniMas (Network), Tr3s (Network), Galavision (Network), Estrella TV (Network),

Demographics
Data Segment
-
19.6M
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TV Tentpole > NCAA March Madness
Reach TV households that have likely watched the NCAA March Madness
What's included?

TV Tentpole
Data Segment
-
46.7M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > College Football TV Viewers
Reach TV households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
What's included?

Sports TV Enthusiasts
Data Segment
-
40M
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TV Tentpole > NHL Stanley Cup Finals
Reach TV households that have likely watched the NHL Stanley Cup Finals
What's included?

TV Tentpole
Data Segment
-
21.9M
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Viewing Behavior > Light TV Viewers
Reach TV households that likely fall under the bottom quintile of TV consumption.
What's included?

Viewing Behavior
Data Segment
-
39.9M
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Sports TV Enthusiasts
Reach TV households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
62M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA)
Reach TV households that have likely watched football programming (NFL, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
46.4M
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Viewing Behavior > vMVPD Streamers
Reach TV households that have use vMVPD services like Sling TV, YouTube TV, DIRECTV Stream, FuboTV, Pluto, and Philo.
What's included?

Viewing Behavior
Data Segment
-
11.7M
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Film and TV Genres > Drama/Scripted TV Shows
Reach TV households that have likely watched scripted dramas.
What's included?

Law & Order,Special Victims Unit,Impeachment,American Crime Story,Chicago Fire,NCIS,Chicago P.D.,NCIS Los Angeles,NCIS New Orleans,Yellowstone,Blue Bloods,S.W.A.T.,Castle,Criminal Minds,General Hospital,Law & Order,The Young and the Restless,Hawaii Five-0,Bull,Days of Our Lives,The Equalizer,Monk,9-1-1: Lone Star,FBI,The Bold and the Beautiful,Grey's Anatomy,Chicago Med,9-1-1,Shantaram,The Crown,Manifest,Inside Man,Deadwind,SWAT,

Film & TV Genres
Data Segment
-
49.7M
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Viewing Behavior > OTT Streamers
Reach TV households that likely stream content via apps, like YouTube, Netflix, Amazon Prime, Disney+, Paramount+, Hulu, MAX, etc.
What's included?

Viewing Behavior
Data Segment
-
26.8M
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Network > Syfy
Reach TV households that have likely watched the Syfy network.
What's included?

Network
Data Segment
-
22.1M
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TV Tentpole > Christmas TV Specials
Reach TV households that have likely watched the Christmas TV Specials
What's included?

Elf, Rudolph the Red-Nosed Reindeer, Dr. Seuss' How the Grinch Stole Christmas, Royal Christmas, Home Alone, A Christmas Story, The Nightmare Before Christmas, Frosty the Snowman, A Nashville Christmas Carol, Tyler Perry's A Madea Christmas, National Lampoon's Christmas Vacation, A Christmas Detour, Dolly Parton’s Christmas on the Square, Shrek the Halls, Christmas Town, Christmas with the Kranks, The Polar Express, Scrooged, Outnumbered Christmas Special,

TV Tentpole
Data Segment
-
44.5M
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Network > AMC
Reach TV households that have likely watched the AMC network.
What's included?

Network
Data Segment
-
27.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Heavy TV Viewers of Football
Reach TV households that have likely heavily watched football programming (NFL, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
28.6M
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Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > College Basketball TV Viewers
Reach TV households that have likely watched college basketball shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12.1M
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Viewing Behavior > Cable Subscribers
Reach TV households that likely do have a cable television subscription.
What's included?

Viewing Behavior
Data Segment
-
55.5M
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