Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

AUDIENCE SIZE

The number of households
that encompass this audience

Viewing Behavior - Cord Cutters - Online Video
Households that likely do not have a cable television subscription.
What's included?

Viewing Behavior
Online Video PMP
$15
12.3M
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Viewing Behavior - Cord Cutters - CTV
Households that likely do not have a cable television subscription.
What's included?

Viewing Behavior
CTV PMP
$25
12.3M
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Film and TV Genres - Spanish Language TV - CTV
Households that have likely watched Spanish-speaking programming (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
What's included?

Univision (Network), Telemundo (Network), ESPN Deportes (Network), Azteca (Network), UniMas (Network), Tr3s (Network), Galavision (Network), Estrella TV (Network),

Film & TV Genres
CTV PMP
$25
15.9M
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Film and TV Genres - Spanish Language TV - Online Video
Households that have likely watched Spanish-speaking programming (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
What's included?

Univision (Network), Telemundo (Network), ESPN Deportes (Network), Azteca (Network), UniMas (Network), Tr3s (Network), Galavision (Network), Estrella TV (Network),

Film & TV Genres
Online Video PMP
$15
15.9M
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Film and TV Genres - Spanish Language TV - Data Segment
Households that have likely watched Spanish-speaking programming (Univision, Telemundo, ESPN Deportes, Azteca, UniMas, etc.)
What's included?

Univision (Network), Telemundo (Network), ESPN Deportes (Network), Azteca (Network), UniMas (Network), Tr3s (Network), Galavision (Network), Estrella TV (Network),

Film & TV Genres
Data Segment
-
15.9M
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Viewing Behavior - Light TV Viewers - CTV
Households that likely fall under the bottom quintile of TV consumption
What's included?

Viewing Behavior
CTV PMP
$25
41.0M
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Viewing Behavior - Light TV Viewers - Online Video
Households that likely fall under the bottom quintile of TV consumption
What's included?

Viewing Behavior
Online Video PMP
$15
41.0M
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Sports TV Enthusiasts - Football TV Viewers - College Football Fans - Online Video
Households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
What's included?

Sports TV Enthusiasts
Online Video PMP
$15
39.6M
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Sports TV Enthusiasts - Football TV Viewers - College Football Fans - CTV
Households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
What's included?

Sports TV Enthusiasts
CTV PMP
$25
39.6M
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Sports TV Enthusiasts - Football TV Viewers - College Football Fans - Data Segment
Households that have likely watched regular season nationally televsied games across conferences and their pre- and post-game reports analysis and feature stories
What's included?

Sports TV Enthusiasts
Data Segment
-
39.6M
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Sports TV Enthusiasts - Basketball TV Viewers - College Basketball Fans - Data Segment
Households that have likely watched College Basketball television programming
What's included?

Sports TV Enthusiasts
Data Segment
-
3.2M
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Sports TV Enthusiasts - Basketball TV Viewers - College Basketball Fans - CTV
Households that have likely watched College Basketball television programming
What's included?

Sports TV Enthusiasts
CTV PMP
$25
3.2M
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Viewing Behavior - OTT Streamers - CTV
Households that likely stream content via apps provided independent of a TV service subscription
What's included?

Viewing Behavior
CTV PMP
$25
11.0M
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Viewing Behavior - OTT Streamers - Online Video
Households that likely stream content via apps provided independent of a TV service subscription
What's included?

Viewing Behavior
Online Video PMP
$15
11.0M
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Viewing Behavior - OTT Streamers - Data Segment
Households that likely stream content via apps provided independent of a TV service subscription
What's included?

Viewing Behavior
Data Segment
-
11.0M
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Viewing Behavior - Cable Subscribers - CTV
Households likely to have a cable subscription.
What's included?

Viewing Behavior
CTV PMP
$25
47.4M
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Sports TV Enthusiasts - Online Video
Households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
What's included?

Sports TV Enthusiasts
Online Video PMP
$15
63.0M
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Sports TV Enthusiasts - Data Segment
Households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
63.0M
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Sports TV Enthusiasts - CTV
Households that have likely watched sporting events and news (ESPN, NBC Sports, Fox Sports, etc.)
What's included?

Sports TV Enthusiasts
CTV PMP
$25
63.0M
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