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SAMBA SESSIONS

Cannes 2025

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Cannes Lions

June 18th - June 23rd

Join the Samba TV team for a full week of engaging discussions at the Samba TV homebase, industry thought leadership events and inspiring excursions.

We’re excited to see you in Cannes!

Join us for a week full of engaging conversations about the future of television measurement and cross-screen consumer engagement as we host incredible VIP lunch excursions and private dinners along with meetings and light bites and massages every day in our penthouse - just a 2 minute walk from the Palais.

Samba Sessions at Cannes is a candid video series featuring one-on-one conversations with marketing leaders from leading brands, including Chime's Nick Fairbairn, TikTok's Jorge Ruiz, Havas' Alex F, Republic of Media's Simon Crunden, Fox Entertainment's Emily King, Paramount+'s Robert Spratlen, IPG Mediabrands’s Ritu Lakhanpal, Sports Innovation Lab’s Jennifer Pelino, and Yahoo's Beau Ordemann. Filmed at the heart of the festival, these sessions dive into the biggest themes shaping Cannes—AI, creativity, measurement, identity—and what industry change makers are taking back to inspire their teams and drive smarter marketing.

Just back from Cannes, Samba TV CEO and Co-founder Ashwin Navin caught up with Advertising Week to unpack his takeaways from the Croisette, including a look at the new kids on the block: clean rooms.With new integrations just announced with Snowflake, Databricks, and InfoSum, Samba has doubled down on powering AI-ready data collaboration. In the interview, Ashwin breaks down why clean rooms aren’t just a trend but a foundational layer for actionable AI.

Thought Leadership Schedule

Day 1
Mon, June 20
10:30 AM

The FQ Equality Lounge
The Missed Opportunity for Media Companies: Diverse Women Leading Roles Panel

Meredith Brace, CMO, Samba TV
Sarah Squiers, EVP, Business Development,
TelevisaUnivision, Inc.
Danielle Brown, SVP, Data Enablement & Category Strategy,
Disney Advertising Sales
Nata
lie Monbiot, Head of Strategy, Hour One
Moderated by Amber Coleman-Mortley, Director, Innovation, The Female Quotient

Hotel Martinez - Suite 731, 73 Bd de la Croisette
RSVP

Day 2
Tues, June 21
10:30 AM

The FQ Equality Lounge
Alternative Currencies and the Women Leading the Charge Panel

Kelly Abcarian, EVP, Measurement & Impact, NBCU
Radha Subramanyam, Chief Research & Analytics Officer,
CBS
Rachael Donnelly, Chief Marketing Officer,
Experian Marketing Services
Moderated by Meredith Brace, CMO, Samba TV

Hotel Martinez — Suite 731, 73 Bd de la Croisette
RSVP


11:00 AM

OpenAP: TV’s Advanced Advertising Summit
WTF is the difference between measurement and currency?

Ashwin Navin, CEO,
Samba TV
Carol Hinnant, Chief Revenue Officer, Comscore
Deirdre Thomas, Managing Director, U.S. Audience Measurement Business Development & Sales, Nielsen
Michael Parkes, President, VideoAmpSean Muller, CEO, iSpot
Moderated by Mike Shields, CEO, Shields Strategic Consulting

The OpenAP Villa - 12 Boulevard des Pins
RSVP


12:15 PM

Brand Innovators Marketing Leadership Summit
Future of TV Measurement 

Ashwin Navin, CEO, Samba TV  
Mike Bregman, Chief Data Officer,
Havas
Moderated by Dallas Lawrence, SVP, Head of Communications & Brand, Samba TV

Hôtel Barrière Le Gray d'Albion - 38 Rue des Serbes
RSVP

Day 3
Wed, June 22
3:00 PM

VIZIO x Yahoo Present: Connected conversations on Convergent TV
Avi Brown, SVP, Revenue Products, Samba TV
Yahoo Suite - Majestic Hotel Rooftop, 7th Floor, 10 Blvd de la Croisette


5:30 PM

The Mediaocean Retreat in Cannes 2022
The CIMM Summit: "TV in Transition: Innovations in Measurement and Currency"

Ashwin Navin, CEO, Samba TV
Jo Kinsella, President,
TVSquared by Innovid
Sean Muller, CEO, i
Spot.tv
Deirdre Thomas, Managing Director, U.S. Audience Measurement Business Development and Sales,
Nielsen
Jay Prasad, Chief Strategy Officer,
LiveRamp TV

Beet TV Villa - Villa des Fleurs, Super Cannes
RSVP

Day 4
Thu, June 23
1:05 PM

OpenAP: TV’s Advanced Advertising Summit
Ubiquitous Measurement: The Big Debate


Avi Brown, SVP, Revenue Products,
Samba TV
Carol Hinnant, Chief Revenue Officer, Comscore
Ameneh Atai, GM, Audience Measurement, Nielsen
Moderated by Jay Prasad, Chief Strategy Officer, LiveRamp

The OpenAP Villa - 12 Boulevard des Pins
RSVP

Thought Leadership Schedule

10:30 AM

FQ Lounge

The Missed Opportunity for Media Companies: Diverse WomenLeading Roles Panel
Featuring Meredith Brace, CMO, Samba TV
Hotel Martinez — Suite 731, 73 Bd de la Croisette
RSVP

10:30 AM

FQ Lounge
Alternative Currencies and the Women Leading the Charge Panel
Featuring Meredith Brace, CMO, Samba TV
Hotel Martinez — Suite 731, 73 Bd de la Croisette
RSVP

12:15 AM

Brand Innovators Marketing Leadership Summit

Future of TV Measurement
Featuring Ashwin Navin, CEO, Samba TV & Mike Bregman, Chief Data Officer at Havas
RSVP

Time TBD

OpenAP Panel - Coming soon!

3:00 PM

VIZIO x Yahoo Present: Connected conversations on Convergent TV
Featuring Avi Brown, SVP, Revenue Products, Samba TV
Yahoo Suite at the Majestic Hotel Rooftop, 7th Floor, 10 Blvd de la Croisette

5:30 PM

The Mediaocean Retreat in Cannes 2022

The CIMM Summit: "TV in Transition: Innovations in Measurement and Currency"
Featuring Ashwin Navin, CEO, Samba TV
RSVP

Time TBD

OpenAP TV Summit Panel - Coming soon!

Meet the Leadership Team at Cannes Lions

Ashwin Navin
Chief Executive Officer
Meredith Brace
Chief Marketing Officer
Bob Coon
Chief Revenue Officer
Aden Zaman
SVP, Business Development