Samba Sessions at Cannes is a candid video series featuring one-on-one conversations with marketing leaders from leading brands, including Chime's Nick Fairbairn, TikTok's Jorge Ruiz, Havas' Alex F, Republic of Media's Simon Crunden, Fox Entertainment's Emily King, Paramount+'s Robert Spratlen, IPG Mediabrands’s Ritu Lakhanpal, Sports Innovation Lab’s Jennifer Pelino, and Yahoo's Beau Ordemann. Filmed at the heart of the festival, these sessions dive into the biggest themes shaping Cannes—AI, creativity, measurement, identity—and what industry change makers are taking back to inspire their teams and drive smarter marketing.

Just back from Cannes, Samba TV CEO and Co-founder Ashwin Navin caught up with Advertising Week to unpack his takeaways from the Croisette, including a look at the new kids on the block: clean rooms.With new integrations just announced with Snowflake, Databricks, and InfoSum, Samba has doubled down on powering AI-ready data collaboration. In the interview, Ashwin breaks down why clean rooms aren’t just a trend but a foundational layer for actionable AI.