Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Viewing Behavior > Cable Subscribers
Reach TV households that likely do have a cable television subscription.
What's included?

Viewing Behavior
Data Segment
-
55.5M
This is some text inside of a div block.
Sports TV Enthusiasts > Soccer TV Viewers
Reach TV households that have likely watched Soccer matches, pre and post reporting or analysis, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
23.2M
This is some text inside of a div block.
Film and TV Genres > TV News Junkies
Reach TV households that have likely watched news TV channels (CNN, Fox News, BBC News, MSNBC, etc.).
What's included?

MSNBC (Network), NewsNation (Network), HLN (Network), Newsmax TV (Network), CNN (Network), Fox Business Network, Bloomberg (Network), CNBC (Network), Fox News Channel (Network)

Film & TV Genres
Data Segment
-
51.3M
This is some text inside of a div block.
Sports TV Enthusiasts > Golf TV Viewers
Reach TV households that have likely watched televised golf, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
31.6M
This is some text inside of a div block.
Film and TV Genres > Drama/Scripted TV Shows > Crime Drama
Reach TV households that have likely watched crime dramas.
What's included?

Law & Order,Special Victims Unit,Impeachment,American Crime Story,NCIS,Chicago P.D.,NCIS Los Angeles,NCIS New Orleans,Top Boy,Blue Bloods,S.W.A.T.,Forensic Files,Castle,Criminal Minds,Law & Order,Hawaii Five-0,Undercover,Bull,48 Hours,The Equalizer,Monk,FBI,The First 48,Judge Mathis,9-1-1: Lone Star,Hot Bench,FBI Most Wanted,NCIS Hawaii,Law & Order: Organized Crime,FBI International,911,The Sinner,Deadwind,

Film & TV Genres
Data Segment
-
48M
This is some text inside of a div block.
Film and TV Genres > Reality TV Addicts
Reach TV households that have likely watched reality TV shows.
What's included?

Judge Judy,American Ninja Warrior,Shark Tank,Wipeout,Forensic Files,The People's Court,Pawn Stars,America's Funniest Home Videos,Impractical Jokers,America's Got Talent,American Idol,The First 48,The Voice,Love It or List It,Judge Mathis,Judy Justice,The Incredible Dr. Pol,Hot Bench,Dancing with the Stars,Bar Rescue,Home Town,House Hunters,Mayday: Air Disaster,Chopped,American Pickers,The Masked Singer,My Lottery Dream Home,Divorce Court,The Bachelorette,Beat Bobby Flay,

Film & TV Genres
Data Segment
-
38.2M
This is some text inside of a div block.
TV and Streaming > The Big Bang Theory
Households that have likely watched The Big Bang Theory
What's included?

TV & Streaming Show
Data Segment
-
53.3M
This is some text inside of a div block.
Active Console Gamers (Xbox, Playstation, Nintendo Switch)
Reach households that have likely played action-style video games
What's included?

Video Gamers
Data Segment
-
22.4M
This is some text inside of a div block.
Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA)
Reach TV households that have likely watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
28.5M
This is some text inside of a div block.
TV Tentpole > BET Awards
Reach TV households that have likely watched the BET Awards
What's included?

TV Tentpole
Data Segment
-
9.6M
This is some text inside of a div block.
Film and TV Genres > Horror TV Shows
Reach TV households that have likely watched horror shows (Walking Dead, The Last of Us, American Horror Story, etc.).
What's included?

Walking Dead, American Horror Story, Cabin Fever, The Returned, From Dusk Till Dawn, The Walking Dead, The Twilight Zone, Yellowjackets, Hannibal, Ghost Adventures, Stranger Things, The Haunting of Hill House, Lovecraft Country, Bates Motel, Supernatural, Fear of the Walking Dead, A Haunting,

Film & TV Genres
Data Segment
-
25.3M
This is some text inside of a div block.
Network > NFL Network
Reach TV households that have likely watched the NFL Network network.
What's included?

Network
Data Segment
-
24.8M
This is some text inside of a div block.
Sports TV Enthusiasts > Basketball TV Viewers (NBA, WNBA, NCAA) > Heavy TV Viewers of Basketball
Reach TV households that have likely heavily watched basketball shows (NBA, NCAA, etc.)
What's included?

Sports TV Enthusiasts
Data Segment
-
16.2M
This is some text inside of a div block.
Film and TV Genres > Food and Cooking Shows
Reach TV households that have likely watched food-based TV shows.
What's included?

Food Network, Cooking Channel (Network), Beat Bobby Flay, Man Fire Food, Top Chef, Chopped, Masterchef USA, Guy's Grocery Games, Iron Chef America, Carnival Eats, Next Level Chef, Selena + Chef, Cheap Eats, Hell's Kitchen, Unique Sweets, Diners, Drive-Ins and Dives, The Good Dish, Masterchef Junior, Next Level Chef, Man v Food,

Film & TV Genres
Data Segment
-
44.9M
This is some text inside of a div block.
Politics > Conservative Affinity TV News
Reach TV households that have likely watched TV networks most trusted by conservatives (Fox News, etc.)
What's included?

Politics
Data Segment
-
34M
This is some text inside of a div block.
Sports TV Enthusiasts > Baseball TV Viewers (MLB)
Reach TV households that have likely watched televised baseball matches, pre and post reporting, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
39.7M
This is some text inside of a div block.
Viewing Behavior > Binge TV Viewers
Reach TV households that have likely watched 3 or more episodes of a show in one sitting.
What's included?

Viewing Behavior
Data Segment
-
46.3M
This is some text inside of a div block.
Film and TV Genres > Movie Lovers
Reach TV households that have likely watched movies on Starz, The Movie Channel, Turner Classic Movies, HBO Max, etc.
What's included?

Lifetime Movie Network (Network), MovieMax (Network), Showtime Family (Network), MoreMax (Network), The Movie Channel Xtra (Network), HDNet Movies (Network), Cinemax (Network), 876 (Network), HBO Signature (Network), Hallmark Movies and Mysteries (Network), The Movie Channel (Network), Flix (Network), Turner Classic Movies (Network), ActionMax (Network), Starz Cinema (Network), FX Movie Channel (Network), 2426 (Network)

Film & TV Genres
Data Segment
-
51.1M
This is some text inside of a div block.
Film and TV Genres > Home Improvement TV Shows
Reach TV households that have likely watched home improvement TV shows and networks.
What's included?

Magnolia Network (formerly DIY), Home & Garden Television (HGTV), Love It or List It,Bar Rescue,Home Town,House Hunters,American Pickers,My Lottery Dream Home,Fixer to Fabulous,Flip or Flop,Property Brothers: Forever Home,Good Bones,House Hunters International,

Film & TV Genres
Data Segment
-
51M
This is some text inside of a div block.
Film and TV Genres > Sitcoms/Comedy TV Shows
Reach TV households that have likely watched comedic TV shows.
What's included?

Big Bang Theory, Modern Family, The Middle, The Office, The Goldbergs, Catastrophe,Arrested Development,Everybody Hates Chris,Fuller House,The Good Place,Workin' Moms,black-ish,grown-ish,Parks and Recreation, Seinfeld,Brooklyn Nine-Nine, Friends,It's Always Sunny in Philadelphia,

Film & TV Genres
Data Segment
-
48.8M
This is some text inside of a div block.
Gaming Genre > Sports
Reach households that have likely played sports-style video games.
What's included?

FIFA 14,FIFA 16,FIFA 17,FIFA 18,FIFA 19,FIFA 20,FIFA 21,FIFA 22,FIFA World Cup Brazil,Fitness Boxing,Madden NFL 17,Madden NFL 18,Madden NFL 19,Madden NFL 20,Madden NFL 21,Madden NFL 22,Madden NFL 25,Mario Golf: Super Rush,Mario Tennis Aces,MLB The Show 2019,MLB The Show 21,NBA 2K13,NBA 2K14,NBA 2K16,NBA 2K17,NBA 2K19,NBA 2K20,NBA 2K21,NBA 2K22,NBA Live 18,NCAA Football 11,NHL 14,NHL 20,Olympic Games Tokyo 2020: The Official Video Game,RBI Baseball 18,Rocket League,Skate,Skate 3,Steep,Tiger Woods PGA Tour 14,Tony Hawk's Pro Skater 1 + 2,UFC 3,WWE 2K22,

Video Gamers
Data Segment
-
17.2M
This is some text inside of a div block.
TV Tentpole > Olympics
Reach TV households that have likely watched the Olympics
What's included?

TV Tentpole
Data Segment
-
53.9M
This is some text inside of a div block.
Film and TV Genres > Reality TV Addicts > True Crime Shows
Reach TV households that have likely watched reality TV true crime shows.
What's included?

Snapped, Snapped: Killer Couples, Dirty John, Tiger King, Forensic Files, The Keepers, The Vow, The Staircase, Investigation Discovery (Network), American Murder: The Family Next Door, Evil Lives Here, Cold Justice, True Life Crime, The Con, Unsolved Mysteries, 911 Crisis Center,

Film & TV Genres
Data Segment
-
33.6M
This is some text inside of a div block.
Sports TV Enthusiasts > Soccer TV Viewers > Heavy TV Viewers of Soccer
Reach TV households that have likely heavily watched Soccer matches, pre and post reporting or analysis, and feature television shows
What's included?

Sports TV Enthusiasts
Data Segment
-
12.4M
This is some text inside of a div block.
Film and TV Genres > Family TV Shows
Reach TV households that have likely watched G-rated content.
What's included?

Family Feud,Wheel of Fortune,America's Funniest Home Videos,The Incredible Dr. Pol,SpongeBob SquarePants,Everybody Loves Raymond,Hearts of Heroes,Earth Odyssey with Dylan Dreyer,Big City Greens,The Wonder Years,The Loud House,Blaze and the Monster Machines,Miraculous: Tales of Ladybug and Cat Noir,Cocomelon,Marvel's Spidey and His Amazing Friends,Oh Baby!,Heartland,Lucky Dog,Mickey Mouse Funhouse,The Henry Ford's Innovation Nation,Hope in the Wild,Mission Unstoppable,Bubble Guppies,Jessie,Xploration Awesome Planet,Nickelodeon (Network),Disney Channel (Network),World's Funniest Animals,Finding Your Roots,Sesame Street,

Film & TV Genres
Data Segment
-
25.8M
This is some text inside of a div block.
#
/
#

Didn't find what you were looking for?

Contact us for additional assistance