I truly believe that the future of TV is TV, and Samba will be one of the companies out front. I’m excited to be part of the Samba experience.
We strive to be more connected and responsive to our audience. With live viewership insights from Samba we can actually inform our producers and sponsors how best to leverage the linear broadcast platform through real-time viewing feedback. Moreover, Samba offers a level of accuracy when dealing with smaller audience bases not achievable with other measurement alternatives.