Audiences

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
Frequently refreshed data so you have access to the latest audiences available
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Audience Name

These are the available PMPs and targeting segments driven by Samba TV's first-party data

Audience / Deal ID

Select your preferred platform,
copy the "Deal ID", and activate within your campaign setup
PMPs, use SSP: Xandr Monetize

Category
Format

We provide pre-filtered CTV and online video (desktop, mobile, tablet) PMPs and data segments

Bid Floor

For PMPs only:
This is the recommended CPM
price floor for targeting

SIZE

The number of households
that encompass this audience

Network > Showtime
Reach TV households that have likely watched the Showtime network.
What's included?

Network
Data Segment
-
15.6M
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Sports TV Enthusiasts > Boxing TV Viewers > Heavy TV Viewers of Boxing
Reach TV households that have likely heavily watched televised boxing fights
What's included?

Sports TV Enthusiasts
Data Segment
-
14.6M
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Dayparts > Primetime TV Viewers
Reach Households that have likely watched TV between 8pm and 11pm (local time).
What's included?

Dayparts
Data Segment
-
39.5M
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Sports TV Enthusiasts > Football TV Viewers (NFL, NCAA) > Football TV Shows/Movies
Reach TV households that have likely watched football TV shows and movies
What's included?

Sports TV Enthusiasts
Data Segment
-
19.9M
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Franchise > Star Wars
Reach TV households that have likely watched movie titles or television from the Star Wars franchise
What's included?

Franchise
Data Segment
-
11.7M
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Sports TV Enthusiasts > Mixed Martial Arts TV Viewers (MMA/UFC/Bellator)
Reach TV households that have likely watched televised Mixed Martial Arts matches
What's included?

Sports TV Enthusiasts
Data Segment
-
15.9M
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Film and TV Genres > Thriller Movies
Reach TV households that have likely watched thriller movie titles.
What's included?

Halloween, Gone Girl, Panic Room, The Guilty, Deep Water, Nightmare Alley, The Ice Road, The Virtuoso, Sicario, House of Gucci, Last Night in Soho, The Purge, Wrath of Man, A Quiet Place, A Quiet Place Part II, Get Out, Memento, Se7en, The Silence of the Lambs, The Sixth Sense, Blood Red Sky, Passengers, The Girl on the Train, It,

Film & TV Genres
Data Segment
-
13M
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Network > CNN
Reach TV households that have likely watched the CNN network.
What's included?

Network
Data Segment
-
25.6M
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TV Tentpole > World Cup
Reach TV households that have likely watched the World Cup
What's included?

TV Tentpole
Data Segment
-
29.8M
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Film and TV Genres > Home Shopping
Reach TV households that have likely watched home shopping networks (QVC, HLN).
What's included?

Quality Value Convenience (QVC), Home Shopping Network (HSN), ShopHQ, No Demo Reno, One Week to Sell, Selling Houses with Amanda Lamb, Manna-fest with Perry Stone, Susan Graver Style,

Film & TV Genres
Data Segment
-
47.8M
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Gaming Console > PlayStation 5 (PS5)
Reach households likely to play PlayStation 5 video games.
What's included?

Video Gamers
Data Segment
-
16M
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Film and TV Genres > Daytime TV Talk Shows
Reach TV households that have likely watched daytime talk shows (The View, The Chew, The Talk, Wendy Williams, etc.).
What's included?

The Wendy Williams Show, Dr. Phil, The Doctors, The Dr. Oz Show, Maury, Today, Rachael Ray, The View, The Talk, LIVE with Kelly and Ryan, Jerry Springer, The Kelly Clarkson Show, The Real, The Steve Wilkos Show,

Film & TV Genres
Data Segment
-
47.4M
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Network > Comedy Central
Reach TV households that have likely watched the Comedy Central network.
What's included?

Network
Data Segment
-
20.2M
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Film and TV Genres > Action Movies
Reach TV households that have likely watched action movie titles.
What's included?

Die Hard, Mortal Kombat, Captain America, Iron Man, Free Guy, First Blood, Live Free or Die Hard, Black Widow, The Bourne Identity, John Wick, John Wick: Chapter 2, The King's Man, The Bourne Legacy, The Bourne Ultimatum, The Bourne Supremacy, The Suicide Squad, Deadpool, Deadpool 2, The Terminator, The Matrix Resurrections, Rush Hour, The Batman, Spider-Man: Homecoming, Mad Max: Fury Road,

Film & TV Genres
Data Segment
-
23.5M
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Age Generations > Millennial Skewing Movies and TV Shows
Reach TV households likely watching Millennial-skewing TV shows and movies.
What's included?

Modern Family, The Flash, The Big Bang Theory, Brooklyn Nine-Nine, Shameless, Lost, Rick & Morty, All American, Money Heist, Stranger Things, Outer Banks, Ozark, The Office, Parks & Recreation, Grey's Anatomy, Scrubs, The Good Place, Friends, How I Met Your Mother, Frasier, Everybody Loves Raymond, Buffy The Vampire Slayer, The Walking Dead,

Demographics
Data Segment
-
42M
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Actors > Tom Holland
Reach TV Households that have likely watched movie titles or television programming starring Tom Holland
What's included?

spiderman, spider-man, peter parker, avengers, the impossible, uncharted, cherry, venom, chaos walking, doolittle, captain america, devil all the time, infinity war, no way home, homecoming, far from home, civil war, in the heart of the sea, endgame,

Actors
Data Segment
-
22.4M
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TV Tentpole > Emmy Awards
Reach TV households that have likely watched the Emmy Awards
What's included?

TV Tentpole
Data Segment
-
14.6M
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Gaming Console > PlayStation 4 (PS4)
Reach households likely to play PlayStation 4 video games
What's included?

Video Gamers
Data Segment
-
22.1M
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Film and TV Genres > Young Adult Drama TV Shows
Reach TV households that have likely watched young-adult television programming.
What's included?

Riverdale, Beverly Hills, 90210, 13 Reasons Why, Never Have I Ever, Emily In Paris, All American, Midnight Club, Pretty Little Liars: Original Sin, The Wilds, Yellowjackets, Good Trouble, All American: Homecoming, The Winchesters, Cobra Kai, The Midnight Club, The Summer I Turned Pretty, Bridgerton, Ginny & Georgia, Gossip Girl, Love Victor, Euphoria, Atypical, Outer Banks, The White Lotus,

Film & TV Genres
Data Segment
-
27M
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TV and Streaming > The Bachelor
Reach TV households that have likely watched The Bachelor
What's included?

TV & Streaming Show
Data Segment
-
22.7M
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Viewing Behavior > SVOD Streamers
Reach TV households that have use streaming services like Netflix, Amazon Prime, HBO Max, Paramount+, Hulu, Disney+, and ESPN+, etc.
What's included?

Viewing Behavior
Data Segment
-
24.2M
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Network > ESPN
Reach TV households that have likely watched the ESPN network.
What's included?

Network
Data Segment
-
39.5M
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Film and TV Genres > Horror Movies
Reach TV households that have likely watched horror movie titles.
What's included?

Rogue,Spiral: From The Book Of Saw,The Meg,The Predator,Jaws,Jurassic Park,Scream,Aliens,The Conjuring: The Devil Made Me Do It,World War Z,Resident Evil,Jaws 2,Run,Scream 2,The Haunting,Fantasy Island,Army of the Dead,The Lost Boys,Freaky,Pitch Black,You're Next,Scream 4,Underwater,Blade,Anaconda,The Purge: Anarchy,A Quiet Place Part II,A Quiet Place,Child's Play,Escape Room,

Film & TV Genres
Data Segment
-
23.7M
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Politics > Liberal Affinity TV News
Reach TV households that have likely watched TV networks most trusted by liberals (CNN, MSNBC, etc.)
What's included?

Politics
Data Segment
-
38.6M
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TV Tentpole > Halloween TV Specials
Reach TV households that have likely watched the Halloween TV Specials
What's included?

TV Tentpole
Data Segment
-
25.7M
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