Omniscreen Advertising & Measurement

Samba TV is rapidly transforming the TV advertising model, using first-party data that shows true ROI for omniscreen advertising.

Activate a data-driven omniscreen campaign within minutes

Activate audiences with Samba’s comprehensive TV data using prebuilt PMPs or data segments
Implement omniscreen campaigns in a few minutes on your platform of choice
24/7 access to an easy-to-use, self-service interface with frequently refreshed audience data
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Introducing Samba TV's Real-time TV Viewership Dashboard

Don't wait for TV ratings.

See how many households are tuning into channels and programs right now! Access real-time data from the top 10 channels and programs, filterable by:

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The world's largest brands trust Samba TV

Thank you for voting Samba TV for Best in Measurement Solutions in 2021! Read more

"Samba has emerged as a key partner to help us evaluate and improve our partner performance"

Tim Perczyk, Twitter VP, Market Insights & Analytics

The only Smart TV data used by all of these partners:

Your source of truth for TV

Representative data

24 Smart TV brand partnerships result in unbiased, high-quality data

Omniscreen measurement

Holistically measure & optimize Connected TV, Linear TV, Digital and Social

Optimize reach & frequency

Boost reach or boost frequency, activating your brand across every screen for your target audience

Privacy focus

GDPR and CCPA compliant, 100% consumer opt-in data

Complete omniscreen solution with first-party data

Exclusive first-party data

Samba’s ACR is integrated at the chipset level of TVs, capturing first-party data that is 100% opt-in and privacy compliant.

Identity resolution without cookies

Samba’s device map identifies, with 90%+ accuracy, which digital devices belong to specific households without using cookies or mobile IDs.

Automatic tracking for every TV ad

Samba tracks TV ads directly from top linear networks and OTT providers to know exactly where and when your ads or a competitor’s ads are airing.

Large, non-biased, representative panel

Samba’s scaled panel has millions of households which are normalized and curated to be representative of the US census.


Industry’s most Smart TV brands with ACR Integration


Addressable TV devices globally from which Samba pulls data


Samba-tracked commercial airings per month

TV data, tools & expertise

For Agencies

Help clients cost-effectively reach & measure TV audiences.

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For Brands

Connect with your target audiences and accurately measure performance.

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For Publishers

Maximize inventory monetization and drive new users to your platform.

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For TV Networks

Grow your audience share with tune-in and measurement strategies.

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Contact us to learn more