Your Privacy Handbook

What Personal Data We Collect

It is very important to Samba TV that you understand what personal data we collect about you, how we collect it, and why it’s necessary.

Here is summary of the principal types of personal data we collect:

  1. Viewership and Device Information Collected when you Enable Samba TV Interactive TV Services on your Television: When you choose to enable Samba TV’s Interactive Services on your television, we collect information to understand your household viewing preferences as well as information about your TV and other household devices. For details please see our Privacy Policy.
  2. Viewership and Device Information when You Download and Sign up for Samba TV Mobile: When you choose to download and sign up for Samba TV Mobile, we collect your name and email address as well as information about your device. Once you start using Samba TV Mobile, we collect information about your viewing habits so we can recommend content to you that we hope you will enjoy. For details please see our Privacy Policy.
  3. Ad Measurement and Device Information Collected when we Serve You with Personalized Ads. If you agree to receive personalized advertisements from Samba TV, we will collect data that confirms that the advertisement was served to you on your television or other household device. The information may include when the ad was served and the device that received the ad. For details please see our Privacy Policy.
  4. Measurement Data Collected when Conducting Research to Analyze Marketing Engagement and Preferences: If you agree to receive personalized advertisements from us, we may collect information regarding the ads that you see and combine this information with data from third parties to make our ad campaigns more tailored to your preferences. In addition, we may collect information to measure the effectiveness of the campaign, for instance, whether you visited a website for a product you saw advertised. All of this information also helps us further improve our ability to serve you relevant ads and to provide insights to brands and networks. For details please see our Privacy Policy.

Why We Collect Personal Data

We collect and use your personal data for the following reasons:

  • To provide, maintain and improve our services (for instance, we use information we collect to refine the user experience, fix service malfunctions, test our security systems and increase our technical performance);
  • To monitor and analyze how our services are being used;
  • To personalize and deliver content recommendations;
  • To personalize and deliver cross-device advertisements, and measure and analyze ad performance across household devices;
  • To respond to your comments and questions and provide customer service; and,
  • To detect, investigate and prevent fraudulent and other illegal activities, and to protect the rights, safety and property of Samba TV and others.

To learn more about how Samba TV uses your personal data, please refer to the Privacy Policy.

How We Protect Your Personal Data

In our commitment to consumer data protection, we implement appropriate technical and organizational measures to help maintain the security of your personal data. We have implemented industry best practices for information security, including pseudonymization, anonymization, encryption, access restriction, and retention policies to guard against unnecessary or unauthorized use of personal data in our systems.

To learn more about how Samba TV protections your personal data, please refer to the Privacy Policy.

How We Protect Your Household & Children

Samba TV’s products and services are not directed at children, and children cannot register for our products. When you enable Samba TV, we collect your combined household’s viewing data to support our advertisement and research products. However, neither Samba TV nor its third-party business partners are able to individually identify your child with any data that we collect.

Of course, if you use Samba TV and wish to prevent your household’s viewing data from being used in targeted ad campaigns, you may enable limit ad tracking in the settings menu of your television at any time.

To learn more about how Samba TV uses your household and children, please refer to the Privacy Policy.

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification. Samba TV is a member of the PRIVO Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA certification Seal posted on this page indicates Samba TV has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at If you have further concerns after you have contacted us, you can contact PRIVO directly at

How We Share Your Data

Samba TV may share your personal data with other affiliates in the Samba Group, its service providers, and trusted clients. These parties may be located in your home country as well as abroad. Your personal data may therefore be subject to privacy laws that are different from those in your country of residence.

For example, personal data collected within the European Union (“EU”) and Switzerland may be transferred to the U.S. Samba TV makes all such transfers within the Privacy Shield Framework, which means that appropriate contractual, technical, and organizational measures are in place to protect your data under European law. And in fact, regardless of where you live, Samba TV applies this same standard of protection for your personal data.

Samba TV may share your data with the following companies, to allow them to process your data consistent with the purposes explained in our Privacy Policy and the applicable laws. The companies below are acting as Controllers of your data under the GDPR:

For Australian residents, Samba TV may share your data with MiQ Digital Australia Pty Ltd. Please click here for more information on MiQ Australia Pty Ltd. handling of your data.

How You Control Your Data

Samba TV’s Interactive Services will only be enabled if you choose to enable them. They can be disabled at any time through controls in the Settings Menu of your TV.

In the Setting Menu of your TV featuring our services, you will also find additional privacy controls. You can disassociate all the content viewing and marketing information related to your TV by resetting your ad ID. With the Limit Ad Tracking control, you have the ability to decline or “opt out” of receiving personalized ads based on your content viewing information while still enjoying the personalization features of our Interactive Services. Please note that on some of the televisions featuring our services the Limit Ad Track Featuring may be called Ad Personalization. However, they both function the same: enabling Limit Ad Tracking or disabling Ad Personalization allows you to opt out of targeted advertising based on the viewership information Samba TV collects from your device.

Samba TV Mobile also provides you the option of disabling the service at any time after it’s been enabled. And, of course, you have similar controls regarding resetting ad IDs and limiting ad tracking on your Android and iOS mobile devices.

To learn more about how you may control your data, please review our Privacy Policy.

Your Data Rights

Samba TV supports all the rights that its countries of operation grant consumers. The General Data Protection Regulation (“GDPR”) in the European Union and the California Consumer Privacy Act in the United States give certain rights to individuals in relation to their personal information. As available and except as limited under applicable law, Samba TV provides you the means to exercise the rights described below:

OPTING OUT & OBJECTING: You may object to our collection of your data, the processing of your data, the sale of your data, direct marketing, as well as automated decision-making based on your personal data.

REQUESTING INFORMATION: You may request to know the categories, sources, and business purposes of the collection of your personal information, as well as the categories of personal information we have disclosed or sold about you.

MANAGING: You may access your personal information, have us restrict our processing of it, have it ported to another party, as well as have it corrected or deleted.

Please note that Samba TV does not discriminate against consumers who exercise their rights in any manner. For example, Samba TV does not charge you more for services, deny you services, or offer services of lesser quality merely because you choose to exercise your privacy rights.

To learn more about your rights under the data protection laws, please refer to the Privacy Policy.