In April, only a few months after Wisconsin sent President Trump back to the White House, Democrats won a seat on the Wisconsin Supreme Court with Susan Crawford, defying Elon Musk after he spent millions of dollars to oppose her. So much has happened in the first quarter of 2025 that it’s easy to forget the lessons for political marketers from the last cycle. That would be a mistake because of how much the 2024 presidential campaign will inform advertising strategy going forward – for political and non-political advertisers alike.
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