Use our data to reach cord-cutters and other light TV viewers in your target audience.
Deliver relevant ads to viewers’ phones, tablets, PCs, and CTV based on what they watch on TV.
Actionable insights for digital and TV, including measuring reach, frequency, and conversions.
One-stop to engage your target audience at scale on premium TV apps.
Samba partners with 24 Smart TV brands globally, which results in accurate, comprehensive data.
Samba’s global footprint of addressable Smart TV devices with first-party viewership data.
Samba reaches 107M households in the U.S., a large majority of total U.S. households
Samba reaches 517M targetable devices in the U.S. across CTV, mobile, and other digital screens
Target TV audiences on their phone, tablet, PC, or CTV apps to deliver and measure incremental reach beyond your linear TV buys.
We know when TV ads are airing and can immediately identify who has seen or not seen the ad, while delivering relevant digital or CTV ads in real-time.
We identify households that are watching competitors’ ads, and enable you to target people in those households on their digital devices.
Engage viewers of TV tentpoles, such as the Super Bowl and Oscars, on their digital devices in real-time without spending a fortune on a TV spot ad.
Drive incremental lift to linear by accessing inventory on over 1000 Connected TV apps, and target using Samba’s audience segments.
Our proprietary ACR is built into the chipset level of Smart TVs to understand what shows, commercials, games, and other content is being viewed in real-time.
AI predicts what other households have watched, then our device map identifies digital devices for those households. Ads are then delivered in real-time to viewers’ phones, tablets, PCs, and CTV.
The TV Boost performance report measures incremental reach and frequency that Samba’s Audience targeting campaigns provide over a TV-only campaign.
How to approach TV upfronts is changing in the modern TV landscape. Learn 7 strategies to help you plan successfully.
Samba TV helped Southwest Airlines accurately measure attribution and conversions for digital, CTV, and TV campaigns.
Learn more about Automatic Content Recognition, the video-based fingerprinting technology that Samba TV pioneered.