ACR integrated into TVs for real-time content recognition including linear, VOD, OTT & video games.
Identity graph identifies which TVs, phones, tablets, and PCs belong to specific households.
Captures content from top 100 US TV networks to know where and when ads air on TV.
Samba’s panel of millions of households is normalized to be representative of a country's population.
Samba is the industry’s largest independent 1st party TV data provider, and doesn’t have the limitations of walled gardens. We gather insights from 24 Smart TV brands from countries around the world. As a result, Samba provides access to accurate behavioral insights for linear TV, cord cutters, and all other types of viewers.
Direct capture of TV content and ad schedules for top national and local networks in the US.
Granular insights from countries around the world, including all the TV markets in the US.
Samba tracks all types of content on the TV screen including unique linear, VOD, OTT & video games.
Comprehensive tracking of TV commercial airings with the industry’s best ad schedule.
Samba’s independent first party TV data enables advertisers to measure cross-screen campaigns without the limitations that hinder walled garden TV data vendors. This enables Samba to provide an accurate deduplicated view of reach and frequency, as well as attribution insights for TV tune-in, website traffic, location visits, and more.
Get a single de-duplicated view of the reach and frequency across both TV & digital, allowing you to optimize campaigns in-flight.
Easy-to-use dashboard, so you can log-in on demand 24/7 for real-time insights on cross-screen reach and frequency.
Understand campaign impact with key metrics on brand awareness, purchase intent, and online/offline conversions such as purchases and in-store visits.
Samba tracks exposure of tune-in ads (TV and digital), and analyzes the viewership of people exposed to the ad in order to gauge effectiveness of cross-screen campaigns.
Access attribution insights for campaign performance anytime on-demand with our easy-to-use dashboard.
Samba enables the ecosystem by powering TV viewership insights
for industry-leading brands, agencies, publishers, and measurement firms.
Measure lift in TV tune-in based on advertising across Google Marketing Platform.
Catalina and Samba provide insights on how all advertising channels are driving lift and in-store purchases.
Kantar Millward Brown and Samba TV make it possible for marketers to track brand lift insights from TV ads.
Marketers can measure lift for TV tune-in from Twitter ad campaigns.
Contact Samba TV to learn how your business can enhance your marketing analytics tools by integrating privacy compliant, accurate first party TV data.
Samba TV has the industry's most accurate, representative TV data set. Download to learn more.
Does it matter if you measure performance with one or many Smart TV brands?
Learn more about Automatic Content Recognition, the video-based fingerprinting technology that Samba TV pioneered.