Samba TV Partners

Samba TV’s technology and data is used by various types of best-of-breed partners

Samba TV Advantage

Platform and Publisher partners in the Samba TV Advantage program maximize revenue by enriching their dataset with the industry’s most comprehensive and representative TV data 

Example Platform Partners

Samba empowers all types of platform partners that leverage our TV data to understand viewership behavior, advertising effectiveness, as well as provide targeting solutions to advertisers

Targeting Partners

Measurement Partners

Example Publisher Partners

Publisher partners maximize revenue by integrating Samba TV data into their own tools, or leveraging Samba’s independent measurement solutions to prove the overall value of ad campaigns

Smart TV Brand Partners

Samba's ACR is integrated into 24 Smart TV brands globally, the most in the industry, which results in TV data that is unbiased and highly representative

“Samba offers us a scale solution where we can now get deduplicated reach and frequency at a campaign level across endpoints like streaming and linear - which, frankly, hasn't happened up to this point."

Lisa Valentino, EVP of Client Solutions and Addressable Enablement for Disney Ad Sales