Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Why Samba TV?

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

Company Timeline

Hover to view company highlights and milestones since Samba got its start in 2008.

Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.

Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.

Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.

Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.

Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.

Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.

Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.

Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.

Samba TV launches Picture Perfect, groundbreaking AI technology that optimizes picture quality in real time for gaming, live sports, movies and more.

2008
2011
2012
2013
2014
2017
2019
2020
2021

Company Timeline

2008
Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
2011
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
2012
Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

2013
Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

2014
Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

2017
Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

2019
Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
2020
🚀 relume launches
Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

2021
Samba TV launches Picture Perfect, groundbreaking AI technology that optimizes picture quality in real time for gaming, live sports, movies and more.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Our Timeline

2008

Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.

2011

Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.

2012

Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.

2013

Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.

2014

Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.

2017

Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.

2019

Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.

2020

Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.

Samba TV Today

As one of the industry's most representative TV datasets, Samba TV is the connective tissue for the modern media landscape

As consumers continue to fragment across screens, Samba TV is an essential partner that advertisers must leverage to meet these challenges, powered by a large multisource TV dataset sourced from 24 TV brand partnerships and 46M TV devices globally.

Target TV Viewers on All Addressable Digital Devices

By leveraging Samba’s core ACR technology, advertisers can identify any type of TV viewer, target them based on how and when they consume TV, and then engage them on their phone, tablet, PC, or TV in a privacy compliant manner.

Access Accurate, Representative TV Data

Advertisers, publishers, and measurement firms can access Samba’s household-level TV data, as well as leverage Samba TV data experts, in order to generate insights on cross-screen campaign performance and attribution measurement.

Leadership Team

Ashwin Navin is the Co-founder and Chief Executive Officer at Samba TV. He possesses over 20 years of co-founder and chief executive leadership with deep expertise in starting and scaling successful startups in the media technology space. Prior to co-founding Samba TV, Ashwin was the Co-founder and President at BitTorrent, Inc., which he started in 2004 before leaving to launch Samba TV in 2008. Ashwin is watching The Boys on Amazon, with his all-time favorite TV show being Planet Earth on BBC.

Ashwin Navin
Chief Executive Officer

Alvir Navin is a co-founder and the Chief Operating Officer of Samba TV, where he leads the company’s global operations. Prior to co-founding Samba TV, he led the teams responsible for compliance, editorial, advertising, and video ingestion at BitTorrent Inc.Alvir is currently watching The Boys on Amazon Prime, It’s Always Sunny in Philadelphia on FXX, and Barry on HBO.

Alvir Navin
Co-founder and Chief Operating Officer

Charley Lanusse is the Chief Technology Officer at Samba TV, where he heads up the global engineering teams that deliver and implement innovative technology at the heart of TV. Prior to joining Samba TV in 2015, Charley built five technology startups as founder and CEO across social media, entertainment, and fintech. Previously, he led creative teams at Carbine Studios / NCSoft and was Head of Product Management at Obscura Digital. Charley is currently watching Star Trek Discovery on CBS, with his all-time favorite TV show being Breaking Bad from AMC.



Charley Lanusse
Chief Technology Officer

Meredith Brace is the Chief Marketing Officer at Samba TV, where she is responsible for defining and driving strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity. With deep expertise across the buy and sell side, Meredith joined Samba TV from marketing, advertising, and sales leadership roles at HP, Microsoft, true[X], and FOX with a focus on innovation at scale and delivering results that matter for brands. Meredith is currently watching Nine Perfect Strangers on Hulu and just about anything on HGTV.

Meredith Brace
Chief Marketing Officer

Robert Coon is the Chief Revenue Officer at Samba TV, where he is responsible for leading the global team working to accelerate Samba TV’s growth and market position as a worldwide leader of omniscreen marketing solutions powered by its first-party TV data and identity. Before Samba TV, Bob was instrumental in the launch of Amazon’s connected TV (CTV) products and led various teams at Amazon as the Head of Grocery Advertising Sales, Head of Hospitality Advertising, and Global Head of Product Sales. Before that, Coon held executive sales roles at InterActiveCorp, Bankrate, and Disney bringing TV and digital media products to market. Bob’s all-time favorite show is The Office on Peacock and Hulu.

Robert Coon
Chief Revenue Officer

Ashwin Navin is the Co-founder and Chief Executive Officer at Samba TV. He possesses over 20 years of co-founder and chief executive leadership with deep expertise in starting and scaling successful startups in the media technology space. Prior to co-founding Samba TV, Ashwin was the Co-founder and President at BitTorrent, Inc., which he started in 2004 before leaving to launch Samba TV in 2008. Ashwin is watching The Boys on Amazon, with his all-time favorite TV show being Planet Earth on BBC.

Ashwin Navin
Chief Executive Officer

Alvir Navin is a co-founder and the Chief Operating Officer of Samba TV, where he leads the company’s global operations. Prior to co-founding Samba TV, he led the teams responsible for compliance, editorial, advertising, and video ingestion at BitTorrent Inc.Alvir is currently watching The Boys on Amazon Prime, It’s Always Sunny in Philadelphia on FXX, and Barry on HBO.

Alvir Navin
Co-founder and Chief Operating Officer

Charley Lanusse is the Chief Technology Officer at Samba TV, where he heads up the global engineering teams that deliver and implement innovative technology at the heart of TV. Prior to joining Samba TV in 2015, Charley built five technology startups as founder and CEO across social media, entertainment, and fintech. Previously, he led creative teams at Carbine Studios / NCSoft and was Head of Product Management at Obscura Digital. Charley is currently watching Star Trek Discovery on CBS, with his all-time favorite TV show being Breaking Bad from AMC.



Charley Lanusse
Chief Technology Officer

Meredith Brace is the Chief Marketing Officer at Samba TV, where she is responsible for defining and driving strategy to accelerate Samba TV’s growth and market position as a global leader of omniscreen marketing solutions powered by its first-party TV data and identity. With deep expertise across the buy and sell side, Meredith joined Samba TV from marketing, advertising, and sales leadership roles at HP, Microsoft, true[X], and FOX with a focus on innovation at scale and delivering results that matter for brands. Meredith is currently watching Nine Perfect Strangers on Hulu and just about anything on HGTV.

Meredith Brace
Chief Marketing Officer

Robert Coon is the Chief Revenue Officer at Samba TV, where he is responsible for leading the global team working to accelerate Samba TV’s growth and market position as a worldwide leader of omniscreen marketing solutions powered by its first-party TV data and identity. Before Samba TV, Bob was instrumental in the launch of Amazon’s connected TV (CTV) products and led various teams at Amazon as the Head of Grocery Advertising Sales, Head of Hospitality Advertising, and Global Head of Product Sales. Before that, Coon held executive sales roles at InterActiveCorp, Bankrate, and Disney bringing TV and digital media products to market. Bob’s all-time favorite show is The Office on Peacock and Hulu.

Robert Coon
Chief Revenue Officer

Board of Directors

Ashwin Navin
Co-Founder & Chief Executive Officer
Samba TV
Alvir Navin
Co-Founder & Chief Operating Officer
Samba TV
Jeremi Gorman
Chief Business Officer
Snap Inc.
Jon Kirchner
Chief Executive Officer
Xperi Corporation
Divya Ghatak
Chief People Officer
SentinelOne
Howard Hartenbaum
General Partner
August Capital
Sue Molina
Former Partner
Deloitte & Touche

Board of Directors

Ashwin Navin
Co-Founder & Chief Executive Officer
Samba TV
Alvir Navin
Co-Founder & Chief Operating Officer
Samba TV
Jeremi Gorman
Chief Business Officer
Snap Inc.
Jon Kirchner
Chief Executive Officer
Xperi Corporation
Divya Ghatak
Chief People Officer
SentinelOne
Howard Hartenbaum
General Partner
August Capital
Sue Molina
Former Partner
Deloitte & Touche

Investors