Samba TV is formed, with the vision of developing software for Smart TVs — a revolutionary new hardware product that was just coming into existence.
Content ID is launched, our patented ACR technology, powering cross-screen interactive TV apps on Smart TVs.
Mark Cuban, August Capital and Gary Lauder lead Samba TV’s first round of venture capital funding at CES.
Samba TV launches Sync and Retarget, the first cross-screen advertising solution tied to real-time contextual awareness of what’s on a Smart TV screen within a household.
Samba TV launches a full suite of cross-screen attribution products, including Broadcast Conversion Rate and Verified Tune-in Rate solution for entertainment clients.
Inc Magazine names Samba TV one of the fastest-growing companies in America. Kantar Millward Brown and Samba TV partner to introduce the industry’s most accurate brand lift analysis for TV advertising.
Samba TV announces its adoption as a data and analytics partner to Google, Twitter, Tradedesk and Catalina.
Samba TV publicly confirms that it crossed over $100m in revenue for the 2019 fiscal year, and publishes its path for continued global expansion.
As consumers continue to fragment across screens, Samba TV is an essential partner that advertisers must leverage to meet these challenges, powered by the industry’s largest multisource TV dataset sourced from 24 TV brand partnerships and 46M TV devices globally.
By leveraging Samba’s core ACR technology, advertisers can identify any type of TV viewer, target them based on how and when they consume TV, and then engage them on their phone, tablet, PC, or TV in a privacy compliant manner.
Advertisers, publishers, and measurement firms can access Samba’s household-level TV data, as well as leverage Samba TV data experts, in order to generate insights on cross-screen campaign performance and attribution measurement.