Missed revenue opportunities due to using obsolete identity solutions or a lack of TV viewership insights on their user base.
With the rise in cord-cutting, it is more challenging to reach new viewers that fit a target profile.
TV Networks are seeking a more complete measurement solution for all screens.
Some TV Networks are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
Industry’s only independent first-party TV data provider enables Ad Sales teams the ability to target and measure campaigns across screens.
Reach fans of similar TV shows, including targeting viewers that watch content with specific actors, directors and show runners.
Integrate household-level TV data for insights on how your show is performing, as well as understand campaign performance and attribution.
TV Networks can tap into Samba’s team of experts for consultation on planning, campaign execution, integration, and measurement.
TV Networks can integrate the industry’s most representative TV data into their own tools to understand viewership of their show or competitive shows, as well as cross-screen advertising performance.
Leveraging Samba’s proprietary technology, TV Networks can identify any type of TV viewer, engage them on a phone, tablet, PC, or TV, and guide them to tune-in to your show.
Samba TV Audience solutions helped a major TV network drive tune-ins for an upcoming show.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands?
Samba's has the industry's most accurate, representative TV data set. Download to learn more.