TV Networks are making ad inventory decisions based on legacy datasets that can't holistically capture both linear and streaming viewership insights.
TV Networks miss revenue opportunities due to the lack of insights on how consumers are watching their own content across platforms and devices.
Deficiencies in accurately identifying and measuring viewership across screens makes it difficult to validate the true performance of media.
With the rise in streaming viewership, it is more challenging to identify and reach new viewers outside of linear.
Leverage industry leading independent first-party TV data with advertisers who want to target and measure omniscreen campaigns on your inventory.
Reach fans of similar TV linear or streaming shows, including targeting viewers that watch content with specific actors, directors, or show runners.
Measure TV show viewership and also prove the overall value of ad campaigns with cross-channel insights that are currency-grade.
Access insights on audience viewership for your shows, as well as competitors, in order to make informed decisions on content.
TV Networks can integrate the industry’s most representative TV data into their own tools to understand viewership of their show or competitive shows, as well as cross-screen advertising performance.
With the power of the Samba TV Advantage, TV Networks can easily identify key TV behavioral audiences and activate high value segments across screens to drive incremental reach.
Samba TV independent currency-grade measurement solutions enables TV Networks get insights on how linear and streaming shows are performing, as well as prove the overall value of cross-screen ad campaigns.
Samba TV Audience solutions helped a major TV network drive tune-ins for an upcoming show.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands?
Samba's has the industry's most accurate, representative TV data set. Download to learn more.