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Strategy guides

State of viewership

Cannes 2025 Recap: 7 Takeaways from the Croisette

Author

Chief Marketing Officer

The Data Is the Difference: 5 Ways Samba is Leading at Cannes

Author

Katie North-Fisher

Director, Corporate Communications

Automotive Advertising: 5 Strategic Moves for 2025

Author

Assoc. Director of Marketing Insights & Content

March Madness 2025: A Tale of Two Tournaments Reveals Critical Advertising Opportunities

Author

Assoc. Director of Marketing Insights & Content

OzTAM Partners with Samba TV to Revolutionise Audience Measurement with Big Data

Author

Katie North-Fisher

Director, Corporate Communications

Beyond the Oscars Red Carpet: How the 2025 Academy Awards Captured Viewers

Author

Assoc. Director of Marketing Insights & Content

H2 2024 State of Viewership: 5 Key Takeaways

Author

Assoc. Director of Marketing Insights & Content

Super Bowl LIX Proves Live Sports Is Still the Ultimate Brand Stage

Author

Katie North-Fisher

Director, Corporate Communications

CES 2025 Recap: Where AI Will Fit in the Future of Measurement and Targeting

Author

Katie North-Fisher

Director, Corporate Communications

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