Resources

Strategy guides

State of viewership

2023 Holiday Report: 5 Must-Know Takeaways for Advertisers

Author

Assoc. Director of Marketing Insights & Content

H1 2023 State of Viewership: 5 Must-Know Takeaways for Advertisers

Author

Assoc. Director of Marketing Insights & Content

Cannes 2023 Recap: Samba TV Hits the French Coast for a Week of Industry Discussions

Author

Katie North-Fisher

Director, Corporate Communications

2023 State of Diversity on TV: 4 Must-know Takeaways for Advertisers

Author

Assoc. Director of Marketing Insights & Content

Release Model Spotlight: Takeaways From Our Analysis

Author

Assoc. Director of Marketing Insights & Content

The Power of a Holistic ACR & STB data Strategy in Audience Targeting

Author

Product Marketing

NewFronts 2023 Recap: Samba TV Takes the Stage to Discuss the Future of Measurement

Author

Katie North-Fisher

Director, Corporate Communications

Demo Spotlight: Insights From Our Guide to Targeting Gen Z

Author

Assoc. Director of Marketing Insights & Content

Samba TV Measurement Proves TikTok’s Value in Driving Tune-In

Author

Assoc. Director of Marketing Insights & Content

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