As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.
Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
Clients assume agencies are subject matters experts, but many agencies do not have in-house expertise with TV data.
Samba increases the value of a publisher’s inventory for advertisers by providing TV viewership insights on users.
Drive user growth by identifying in real-time what users are watching on TV, and sending ads to their digital devices.
Publishers can integrate TV data into their own tools for insights on campaign performance and attribution.
Tap into Samba’s team of experts for consultation on planning, campaign execution, and measurement.
Agencies can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.
Leveraging Samba’s proprietary technology, publishers can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.
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Prometheus and Samba TV partnered to drive traffic and measure cross-screen performance for a Principal Financial campaign.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? Find out in Samba TV's analysis.
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