As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.
Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.
Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.
Clients assume agencies have advanced tools for activation and measurement, but many lack sufficient omniscreen tools.
Use Samba's comprehensive data to target TV viewers with coordinated campaigns on their TV or digital devices.
Drive user growth by identifying which users are unexposed to a TV ad, and send ads to their digital devices.
Agencies can integrate TV data into their own tools for planning and measuring campaign performance.
Samba's self-service dashboards enable agencies to quickly implement and optimize campaigns.
Leveraging Samba’s proprietary technology, agencies can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.
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Samba TV independent currency-grade measurement solutions enables agencies to understand omniscreen campaign performance, while optimizing in-flight with actionable insights for reach & frequency, conversion, and more.
Agencies can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.
Prometheus and Samba TV partnered to drive traffic and measure cross-screen performance for a Principal Financial campaign.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? Find out in Samba TV's analysis.
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