TV data solutions that drive impact for Agencies

Optimize CTV, Linear TV, and Digital campaigns with comprehensive TV data and omniscreen measurement

Challenges for agencies engaging TV viewers

Fragmented TV Landscape

As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.

Ensuring Performance

Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.

Low-quality TV Data

Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.

Ineffective omniscreen tools

Clients assume agencies have advanced tools for activation and measurement, but many lack sufficient omniscreen tools.

Samba TV for Agencies

Promote Client Brands to TV Viewers

Use Samba's comprehensive data to target TV viewers with coordinated campaigns on their TV or digital devices.

Drive Incremental Reach for Clients

Drive user growth by identifying which users are unexposed to a TV ad, and send ads to their digital devices.

Integrate Accurate TV Data into Agency Tools

Agencies can integrate TV data into their own tools for planning and measuring campaign performance.

Tools to Optimize Campaign ROI In-flight

Samba's self-service dashboards enable agencies to quickly implement and optimize campaigns.

TV & Digital sync

Audience solutions

Leveraging Samba’s proprietary technology, agencies can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.

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OmniscReen insights

Measurement solutions

Samba TV independent currency-grade measurement solutions enables agencies to understand omniscreen campaign performance, while optimizing in-flight with actionable insights for reach & frequency, conversion, and more. 

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Powered By Data

Data solutions

Agencies can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.

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"Integrating Samba's advanced TV audiences allows us to plan and activate in real-time, and thus drive efficiency and performance for our clients."

Steve Katelman, EVP Global Strategic partnerships

Samba TV for Agencies

Contact us to learn more