Need high quality TV data for your clients?

Samba provides agencies tools and representative TV data to help clients cost-effective reach & measure TV audiences.

Challenges for agencies engaging TV viewers

Fragmented TV Landscape

As more TV viewers cut the cord, agencies struggle to reach target audiences at scale.

Ensuring Performance

Agencies are expected to deliver performance and break through the clutter of ads that a consumer sees daily.

Low-quality TV Data

Some agencies are using incomplete data, due to inherent biases from faulty sources such as single TV OEM vendors.

Expected to be Experts

Clients assume agencies are subject matters experts, but many agencies do not have in-house expertise with TV data.

Samba TV for Agencies

Promote Client Brands to TV Viewers

Samba increases the value of a publisher’s inventory for advertisers by providing TV viewership insights on users.

Drive Incremental Reach for Clients

Drive user growth by identifying in real-time what users are watching on TV, and sending ads to their digital devices.

Integrate Accurate TV Data into Agency Tools

Publishers can integrate TV data into their own tools for insights on campaign performance and attribution.

Samba TV Data Experts Help Maximize ROI

Tap into Samba’s team of experts for consultation on planning, campaign execution, and measurement.

Powered By Data

Data solutions

Agencies can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.

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TV & Digital sync

Audience solutions

Leveraging Samba’s proprietary technology, publishers can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.

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"Integrating Samba's advanced TV audiences allows us to plan and activate in real-time, and thus drive efficiency and performance for our clients."

Steve Katelman, EVP Global Strategic partnerships

Samba TV for Agencies

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