As viewing shifts towards cord-cutting, brands struggle to reach target audiences at scale.
Consumers are faced with as many as 4,000 brand messages each day.
Some brands use data with inherent biases, such as single TV OEM vendors.
Some brands don’t know how to effectively integrate TV data into their existing tools.
Brands can use Samba's comprehensive TV viewership and ad data to serve omniscreen ads to target audiences.
Target TV viewers on all their digital devices, and get a report on the incremental reach over a TV-only campaign.
Brands can integrate household-level TV data for insights on omniscreen campaign performance.
Brands can tap into Samba’s team of experts for consultation on planning, execution, and measurement.
Leveraging Samba’s proprietary technology, brands can identify any type of TV viewer, and engage them on their phone, tablet, PC, or TV.
Samba TV independent currency-grade measurement solutions enables brands to understand omniscreen campaign performance, while optimizing in-flight with actionable insights for reach & frequency, conversion, and more.
Brands can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.
Samba TV helped Southwest Airlines accurately measure attribution and conversions for digital, CTV, and TV campaigns.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? Find out in Samba TV's analysis.
How to approach TV upfronts is changing in the modern TV landscape. Learn 7 strategies to help you plan successfully.
