As viewing shifts towards cord-cutting, brands struggle to reach target audiences at scale.
Consumers are faced with as many as 4,000 brand messages each day.
Some brands use data with inherent biases, such as single TV OEM vendors.
Some brands don’t know how to effectively integrate TV data into their existing tools.
Samba identifies in real-time who has seen-or-not-seen a TV ad, and can immediately serve digital ads to target audiences.
Target TV viewers on all their digital devices, and get a report on the incremental boost over a TV-only campaign.
Brands can integrate household-level TV data for insights on cross-screen campaign performance.
Brands can tap into Samba’s team of experts for consultation on planning, execution, and measurement.
Brands can integrate the industry’s most representative TV data into their own tools, to understand viewership and advertising effectiveness.
Leveraging Samba’s proprietary technology, brands can identify any type of TV viewer, and engage them on their phone, tablet, PC, or TV.
Samba TV helped Southwest Airlines accurately measure attribution and conversions for digital, CTV, and TV campaigns.
Does it matter if you measure performance with one Smart TV brand, or many Smart TV brands? Find out in Samba TV's analysis.
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