Resources

Strategy guides

State of viewership

Why TV is Crucial in the Future of Identity Matching

Author

Director of Product Marketing for Publishers, Platforms, and OEMs

10 Strategies for This Year’s Upfronts

Author

Katie North-Fisher

Director, Corporate Communications

Use Performance Measurement To Make Tune-in Success A Reality

Author

Director, Product Marketing

2022 Entertainment Advertiser Playbook

Author

Director, Product Marketing

Achieving True Incremental Reach Strategy Guide

Author

Director, Product Marketing

2021 Holiday Strategy Guide

Author

Director, Product Marketing

7 Strategies for this Year's Upfronts

Author

VP of Marketing, Growth & Product Marketing

Samba TV Data Overview

Author

VP of Marketing, Growth & Product Marketing

How to Reach Sports Audiences

Author

VP of Marketing, Growth & Product Marketing

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