As TV viewing shifts towards cord-cutting, publishers struggle to find target audiences with their TV ads.
Many options exist for online content consumption, so user retention is a challenge.
Publishers need data to show the true value of their user base to advertisers.
Some publishers don’t know how to effectively integrate TV data into their existing tools.
Samba increases the value of a publisher’s inventory for advertisers by providing TV viewership insights on users.
Drive user growth by identifying in real-time what users are watching on TV, and sending ads to their digital devices.
Publishers can integrate TV data into their own tools for insights on campaign performance and attribution.
Tap into Samba’s team of experts for consultation on planning, campaign execution, and measurement.
Publishers can integrate the industry’s most representative TV data into their own tools to understand what their website users watch on TV, as well as access insights on cross-screen advertising performance.
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Leveraging Samba’s proprietary technology, publishers can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.
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