Social and digital platforms are missing out on ad sales revenue due to an inability to effectively integrate accurate TV data with their digital data.
Publishers are missing revenue opportunities due to the lack of insights on how consumers watch TV across platforms and devices.
Social and digital platforms are struggling to prove the success of campaigns running on their platforms due to a lack of attribution data across platforms.
With so many competitive options for online content consumption, user retention is a challenge.
Increase value of publisher inventory for advertisers by providing TV viewership insights on users.
Increase audience coverage and CPMs with accurate omniscreen viewership data.
Access campaign performance insights on reach & frequency, conversions, and more.
Drive user growth by identifying what users are watching on TV, and send ads to their digital devices.
Publishers can integrate the industry’s most representative TV data into their own tools to understand what their website users watch on TV, as well as access insights on cross-screen advertising performance.
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Samba TV independent currency-grade measurement solutions enables publishers to prove the overall value of cross-screen ad campaigns.
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Leveraging Samba’s proprietary technology, publishers can identify any type of TV viewer, and engage them with ads on their phone, tablet, PC, or TV.
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