December 20, 2021

A Currency For Every Category: Samba TV’s Navin

It used to be so simple. Nielsen’s meter panel was the single gold standard by which the industry measured TV viewing. In the connected TV era, many are coming to think that is no longer desirable. The flip side, however, could be the unleashing of countless new currencies on an industry already growing weary of fragmentation. But, in this video interview with Beet.TV, one industry leader suggests the industry should let hundreds of new currencies bloom.

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