July 13, 2023

Ad-supported streaming brings new viewers to Netflix, Disney+

“With more audiences flocking to ad-supported options and billions of impressions available every day, advertising dollars are primed to flow into new offerings that can prove incrementality with an equally devastating spiral for linear services that are saturating audiences with redundant, high frequency ad exposure,” said Ashwin Navin, co-founder and CEO of Samba TV.

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