The rest of adtech? Flailing. Posturing. Sending “we're not dead yet” signals while quietly updating LinkedIn profiles to include words like “Fractional” and “Advisory.” But these ten companies? They’re writing the next chapter—on performance, innovation, and actually building tech that works. No vaporware. No “powered by GPT” stickers slapped on 2015 dashboards. Just raw, strategic execution. So here it is: the 10 companies who are not just alive—they’re out for blood. And they’ve got the receipts. 6. 📡 Samba TV – The All-Seeing Eye of Streaming You think Google knows you? Samba knows what you watched, when, how long you stayed, and whether you muted it halfway through. Their Automatic Content Recognition (ACR) tech powers 24 smart TV brands, and their contextual targeting tools make “audience segments” look like stone tablets. They even bought Semasio, doubling down on smart contextual—so now they know what was on the screen and why you cared. Bottom line: In a world where everyone's blindfolded by privacy shifts, Samba sees everything—and sells it with precision.
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