August 18, 2022

Appetite For Disney, Netflix Tentpoles In Early Days Of Release Means Streamers Should Stagger Rollouts As They Add Ads, Samba TV Says

Samba TV found significant front-loading of viewership for marquee titles. By the 30th day top titles were available, they had generated 86% of their 50-day viewership. About 2.9 million households watched Stranger Things Season 4 in its first four days online, with the total rising to 4.6 million households by Day 15.

See full article >