Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced today a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift across all major media platforms — from traditional linear TV to CTV and programmatic — enabling truly full-funnel performance measurement.
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