Even as content creators have become pivotal pieces of many brands’ Super Bowl marketing strategies, advertisers have largely continued to gravitate toward actors, music artists and other more traditional celebrities for commercials airing during the Big Game. Poppi challenged the Super Bowl status quo this year, making influencers not just a core part of its social media campaign to amplify its ad airing during Super Bowl LIX, but also giving them starring roles in the in-game spot itself.
See full article >
