July 23, 2019

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising

"...with our recently announced Samba TV partnership, Catalina now has extensive data and analytics capabilities to provide a comprehensive look at how all advertising, including TV advertising, is driving lift and in-store purchases for advertisers through both managed- and self-service options.”

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