For as much as ad-supported streaming viewership is growing, recent data from Samba TV indicates that advertisers are too often missing the mark. An overwhelming majority of TV and streaming ad impressions — 91% — are being served to the top 50% of U.S. households that spend the most time watching traditional TV, according to Samba TV. That’s based on households’ traditional TV watch time, but it includes streaming ad impressions. By contrast, only 9% of TV and streaming ads reached the bottom 50% of households. This means that the ads are predominately being served only to one group of consumers, narrowing their reach despite a high number of impressions.
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