June 2, 2021

‘Cruella’ First Weekend On Disney+ Was 39% Behind ‘Mulan’ In Households, Samba TV Data Shows

Disney+’s live-action 101 Dalmatians spinoff Cruella drew 686,000 U.S. households over the four-day Memorial Day holiday weekend according to Tuesday figures from Samba TV. It’s a number that’s 39% less than the four-day Labor Day traffic for another Disney+ Premier title, Mulan, which pulled in 1.12 million U.S. households over Sept. 4-7, 2020.

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