January 5, 2022

Data: How Movies Powered HBO Max 2021 Subscriber Growth

WarnerMedia shared updated subscriber numbers Wednesday for HBO and HBO Max, noting that the 73.8 million total exceeded internal projections for 2021. CEO Jason Kilar credited his controversial decision to debut Warner Bros.’ entire 2021 film slate in theaters and on HBO Max simultaneously. While the company stopped short of sharing any numbers on how specific movies performed, data from connected TV analytics firm Samba TV gives a sense of how the titles fared on the streaming service.

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