The news: Super Bowl LIX had all the ingredients for a record-breaking night—defending champion Kansas City Chiefs’ loss to the Philadelphia Eagles (by score of 40-22), a historic appearance by President Donald Trump, and the continued presence of Taylor Swift, whose impact on NFL ratings has been a talking point all season. Yet, early data suggests viewership may have slipped compared to last year’s historic numbers. Meanwhile, ad prices continued to climb, and Tubi’s first free Super Bowl stream provided a critical test for the future of sports broadcasting.
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