“Our partnership with Samba TV provides us with extremely accurate insights into the viewing behaviors of people across the U.S., including a wide array of streaming app and program level data they are able to capture—including all of the major U.S. streamers,” Kate Sirkin, exec VP of global data partnerships at Epsilon, said in a statement. “Samba TV’s ability to deliver a granular look at the OTT viewing behavior across the streaming platforms provides our clients a deeper understanding of their customers.”
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