October 31, 2024

Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting

Why target ads based on incomplete or unreliable user data, when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, because on Thursday the TV measurement company announced its acquisition of audience data and contextual targeting solution Semasio.

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