Frank Süeltmann joins Samba TV and is expected to drive growth in the DACH region

Samba TV has hired Frank Süeltmann. As head of go-to-market strategy, the manager will be responsible for expanding client partnerships and market expansion, among other things. The company aims to grow primarily in the DACH region (Germany, Austria, and Switzerland) and the Nordic countries. According to the company, the goal is to support advertisers and agencies with, among other things, the most precise data, contextual media intelligence, and cross-platform measurement.