June 21, 2022

Frost & Sullivan: Samba TV No. 1 Provider of TV Viewership Data

The 2022 Frost Radar on Television Viewership Data Providers found Samba TV to be the leader in TV data capabilities. Samba TV’s capabilities were evaluated against 20 metrics aligned with five core pillars in the report. These included: diversity of viewership sources; linear and streaming measurement segments; technology portfolio; use cases, including ability to deliver advertising features to its customers, such as optimization as well as reach and frequency; and privacy values.

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