Enter the programmatic part of the CTV ad market. “The good news for advertisers is, in the programmatic lens, you’ve got a substantial amount of supply,” said Ashwin Navin, co-founder and CEO of TV analytics firm Samba TV. In Q2 2021, the number of programmatic impressions in the U.S. market on Amazon’s and Roku’s CTV platforms increased by 49% and 27%, respectively, compared to Q1 2021; and by 204% and 118%, respectively, compared to Q4 2020, according to a study conducted by Samba TV.
See full article >
