June 20, 2023

Hispanics Account for 10% of Lead Actors Across Top 50 TV Shows | Samba TV Analysis

Despite their high and growing proportion in the U.S. population, Hispanic households are only served 15% of ad impressions. Asian audiences are also being under-served, with just 4% of ad impressions reaching them. White audiences, however, are over-served the most with 64% of ad impressions reaching this group.

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