August 22, 2022

‘House Of The Dragon’ Premiere Ratings: How Many People Watched?

“The next challenge, and the real opportunity for HBO in the coming weeks, is to expand viewership beyond the passionate built-in fan base,” says Ashwin Navin, co-founder & CEO of Samba TV. “Just as Stranger Things’ most recent season four, volume two drop surpassed its volume one audience, HBO must look to innovative marketing that drives incremental audience growth to break through today’s saturated content marketplace.”

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