May 5, 2022

How Nielsen, Comscore, Samba TV and Innovid Measured Up at NewFronts

Samba TV focused on its vast data collections and how the company can take a more scientific approach to advertising while creating a better viewing experience. “Connected TV represents the fastest growing segment of the overall media and advertising ecosystem. But it still very much feels like the frontier because a lot of the disruption and innovation that we’ve seen in digital has yet to happen intelligently in the living room,” said co-founder and CEO Ashwin Navin.

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