April 10, 2023

How the Big Measurement Companies Actually Measure Up

Samba TV pioneered the development of ACR technology, enabling currency-grade, cross-screen measurement across more than 48 million opted-in televisions from two dozen different brands sold in more than 100 countries today. We are the global leader in first-party ACR TV measurement and targeting,” said Ashwin Navin, CEO and co-founder, Samba TV.

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