November 14, 2022

Industry Voices - Ashwin Navin: Streaming’s biggest challenge: A narrowing window for viewer engagement

We have a new competitive dynamic where platforms have only a very short window to attract and capture as much of the audience as possible, leveraging buzz, excitement, earned media and paid promotions all at once. There’s a need for streaming providers to market their new programming very efficiently and effectively in order to seize on the ever-shrinking window of attention.

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