October 8, 2023

Is the WNBA witnessing the big breakthrough it’s been waiting for?

The WNBA’s diverse viewership also is valuable to advertisers. During the 2021 and 2022 playoffs, more Black households were watching, as well as households with incomes ranging from $150,000 to $200,000, according to television data firm Samba TV. The WNBA also is starting to attract viewers age 20 to 24, Samba reported.

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