October 12, 2023

ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution

Origin, the cross-media measurement initiative run by advertiser trade group ISBA, has announced today it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV. ISBA says that incorporating ACR data into its measurement solution will not only provide more granular measurement, but also open up possibilities around outcome measurement in the future.

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