February 13, 2023

Majority of Americans Have Cut Cable for First Time in History

According to the report, the reach and hours of linear television saw a seven-quarter low during 2022’s third quarter as daily linear TV viewership slid to less than half of U.S. households throughout the second half of 2022. As the reach of linear advertising declines to reach half of American households, Samba TV reports that 93% of all ad impressions only reach only 55% of American households.

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