June 11, 2021

Marketers Want Precision Targeting With CTV, and They're Getting It

The Covid-19 pandemic forced an already shifting industry headfirst into streaming. Adweek’s Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio about the changes connected TV have undergone during the pandemic and how that impacts the future of audience measurement.

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