June 21, 2022

Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes

For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. “This year, we’re seeing a really strong appetite for more (ad) measurement,” Navin tells Beet.TV editorial advisor Jon Watts, in a filming location at Beet.TV’s hillside villa in Cannes.

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