Samba TV, shortlisted for Best Use of Data and Most Effective/Measurable Campaign, allowed Acuvue to leverage first-party, privacy-compliant data to identify and reach its target audience. The vision-correction brand partnered with Samba TV to leverage the first-party data provided by its proprietary content recognition technology. With this data, Acuvue could see the TV shows, channels and services with which their audience engaged and how to connect them across multiple devices. More than that, the brand was also able to achieve a clearer view of the ROI of its advertising campaign.
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