"Ultimately, the one thing that everyone in the TV landscape has been chasing is transparency, including writers and actors needing to know how many people are watching their work in order to properly value themselves," Ashwin Navin, cofounder and CEO of Samba TV, which measures TV audiences, told Insider. "The outcome of the WGA strike is a meaningful step towards a much more level playing field between streaming platforms, studios, and the talent themselves."
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