September 28, 2022

New, Older Netflix Subscribers Are More Likely to Switch to Ad Tier – But Gen Z Isn’t Interested

Nearly half of current Netflix subscribers (46%) would consider a shift to the platform’s ad-supported model once it’s available, according to a survey of 1,300 current users conducted by Samba TV and Harris X. The data collected also showcases that those willing to make the move tend to skew older and make less per capita, with Gen Z respondents being the least interested (at 38%) in making the switch.

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