November 27, 2023

‘Oppenheimer’ Bests ‘Barbie’ In Weekend Premiere VOD Viewership

Samba TV, which measures viewership from 3M opted-in Smart TVs for at least five-minutes, reports that the Live+5D window for the Universal title on VOD drew 388K, U.S. households, versus Barbie‘s which pulled 363K on her opening weekend on VOD in-homes back in September.

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