March 9, 2023

Oscar Halo Effect: ‘Top Gun: Maverick’ Most Viewed In Streaming Post-Noms, ‘Elvis’ Most Watched Overall

Samba TV’s analysis is pulled from a nationally weighted household panel that measures more than 25 million connected TVs in the U.S. in both linear and streaming TV consumption. The data firm also drills down into local metro viewership, and also surveyed the Oscar-voter-rich Los Angeles market.

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