March 24, 2022

Oscar’s Halo Effect On Best Picture Nominees Dims — Not Just At Box Office But On Streaming: A Scorecard

Given how late the Oscars are this year on March 27, and how Covid held older adults back from attending cinemas, an Oscar halo effect was never expected to take place at the domestic box office for Best Picture nominees. All eyes were on streaming. But, was anyone watching? In an exclusive set of viewership data from third-party streaming data corp Samba TV, we can actually see the impact Oscar noms made on movie-watching at home...

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